How does the modern-day Toothfairy work?Īccording to the company, dentistry should be safe, quick and affordable. Toothfairy enables remote dental care by helping dentists to diagnose, treat and track dental problems in patients using a mobile phone interface. Investors were likely impressed by the fact that Toothfairy has been tested in the UK National Health Service (NHS) and given a 90% approval rating by NHS patients, 89% of whom said that it would reduce their need to visit emergency dental health services. Toothfairy also won the App of the Year award at the 2019 Dental Industry Awards. The £3 million in seed funding (a form of early capital raising that typically provides investors with a share of equity) was announced on 1 October and it will add momentum to a young company that has already gained attention. The service was developed by Aulak and Dhinsa-both of whom are King’s College London dentistry graduates-and company information states that it aims to supercharge dental care with the use of artificial intelligence (AI). Toothfairy connects patients with dental professionals through a virtual platform that can be used to monitor a variety of dental problems. With a £3 million (€3.5 million) funding boost, Drs Deepak Aulak and Kian Dhinsa hope that their app will challenge an industry that they say is ripe for disruption. The creators of the Toothfairy mobile app, however, say that at-home dental care can provide a more comfortable experience for patients of all ages.
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